I. THE CLIENT’S BRIEF
Launching The Caffinet Shop and raising awareness about campaign are main objectives that the client wanted agency to support. Their target audience are male & female 25 to 45 years old and living in Ha Noi. The project started from August 2016 to October 2016.
II. THE PLAN
III. THE AGENCY’S PLAN
- Community Management
- Build The Caffinet fanpage
- Update daily content on the page
- Engage with fans by replying their comments
- Answer their questions from Page’s messages.
- Create minigame on the page
- Develop activities on online & offline
- Community Channel
- Facebook Ad (Page Like & Sponsored Post)
- Google Adword.
- Build Vietnamese version & English version
- Create & write website content
- Create topic on forums
- Design brand identify
- Design activities image
IV. THE RESULTS
V. THE CAPTURES