The Caffinet Digital Marketing

I. THE CLIENT’S BRIEF

Launching The Caffinet Shop and raising awareness about campaign are main objectives that the client wanted agency to support. Their target audience are male & female 25 to 45 years old and living in Ha Noi. The project started from August 2016 to October 2016.

II. THE PLAN 

III. THE AGENCY’S PLAN

  1. Community Management
  • Build The Caffinet fanpage
  • Update daily content on the page
  • Engage with fans by replying their comments
  • Answer their questions from Page’s messages.
  • Create minigame on the page
  • Develop activities on online & offline
  1. Community Channel
  • Facebook Ad (Page Like & Sponsored Post)
  • Google Adword.
  1. Website
  • Build Vietnamese version & English version
  • Create & write website content
  • Create topic on forums
  1. Design
  • Design brand identify
  • Design activities image

IV. THE RESULTS

V. THE CAPTURES