Drypers Social Media

I. OVERVIEW

Drypers is the leading baby diapers brand in Malaysia for more than 16 years (Source: TNS Consumer Panel). Drypers diapers are proudly made in Malaysia by SCA Hygiene Malaysia Sdn Bhd for Malaysian.

II. CLIENT’S BRIEF

The project run from November 2017 to January 2018. As been written in the brief, agency had to do 2 main tasks:

  1. Build and develop Fanpage Drypers Vietnam
  2. Run and optimize Facebook Ads for Fanpage

III. PROPOSAL

Time: 3 months

Activities:

  1. Set up Drypers Vietnam’s Facebook Page: https://www.facebook.com/DrypersVietnam/
  2. Build & manage Facebook Page:
  • Create content on Facebook Page daily base on proposed strategy
  • Develop & manage Facebook Page guideline.
  1. Advertise: Use Facebook Ad to run sponsored post and page like

Other activities:

  • Create Youtube Page for Drypers Vietnam
  • Add Vietnamese subtitles to Drypers’s clips
  • Support Lazada’s campaign

IV.  THE RESULTS

  1. Facebook Page

After creating Facebook Page, we updated information & post daily and change cover by its events such ad Lazada promo, Christmas or Lunar New Year or special festival.

2. About advertisement via Facebook Ad

We run Facebook Ad to push more like for fanpage and sponsored post to raise awareness and interaction

3. Other activities: Lazada Campaign

Create posts and run Facebook ad about Lazada campaign on fanpage from November to December