Aptamil Summer Campaign

I. ABOUT APTACLUB

As experts in Early Life Nutrition, Aptaclub provides informed nutritional choices at every stage of your journey as a mum and give advices about what your baby eat and drink during their first three years.

II. CLIENT’S BRIEF

Aptamil is one of important Aptaclub products which has grown to become a world leader in infant nutrition. Aptaclub asserts breastfeeding is the best for your baby and provides many benefits. Hence, they want to run campaigns for raising awarenes for their customers, also pushing sales for their company.

  1. Launching Campaign: Product & Aptaclub Community Launching
  • Time: December 2017 – June 2016
  • Main objective: Create Awareness & Increase Engagement
  1. Summer Campaign: Sales Trigger
  • Time: July 2016 – August 2016
  • Main objective: Increase sales

All campaigns focus on moms who are more than 23 years old, modern, and well-educated, live in urban.

III. AGENCY’TASK

  1. Content Creation
  • Develop content strategy
  • Content Planning
  • Content development
  1. Community Management
  • Build Aptaclub Vietnam fanpage
  • Update daily content on fanpage
  • Engage with fans by replying their comments
  • Answer their questions from Page’s Messenger
  • Write website articles on Aptaclub website
  1. Develop Engaged Activities
  • Create minigames, contests on fanpage
  • Develop content for these activities including terms and conditions.
  • Monitor the activities
  • Build App Game Tet on fanpage
  1. Community Activities
  • Create content & booking on other community pages
  • Write PR article & booking PR on websites
  • Create topic on forums
  1. Graphic Design
  • Design Tuticare website
  • Redesign OOH & POSM
  • Design Microsite for Summer campaign

IV. RESULTS