ACECOOK VIETNAM – DEVELOP FACEBOOK PAGE

Nowadays, there are much inaccurate informations and unfounded rumour about eating instant noodle. They said that instant noodle have fried in disposable oil and affect our health. Besides, consumers do not understand the production of instant noodle. In addition, the increasing number of contrary opinions reduces the consumption many times.

Hence, Acecook Vietnam build Facebook page to update more information to their consumers:

  • Manufacturing process is safe and sanitary.
  • Precise information about the instant noodle how to use effectively
  • Helps users have a proper view of the use of instant noodles and gives consumers convenient, delicious and happy meals.

I. Project’s requirements

  1. About the communication Message: Cook happiness
  • Happy for customers
  • Happy for officers
  • Happy for social
  1. About their target audiencs: Male and Female who are from 18 to 44 years old. They are student, officers and wifihouse living in Viet Nam
  2. About the time period: 7 months

II. Agency Proposal

A. STRATERGY & TIMELINE

  1. From 1/7/2017 to 31/7/2018 (1 month)
  • Objective: Create awareness
  • Communication Objective: Announce about fanpage official launching
  • Main activities: Launching Facebook Page
  • Communictaion Channel: Facebook Page/Page Like
  1. From 08/2017 to 02/2018 (6 months)
  • Objective: Develop & Maintain
  • Communication Objective: Increase awareness & interaction
  • Main activities: Maintain content & Run Facebook Ads
  • Communictaion Channel: Facebook Page/Page Like

B. MAIN ACTIVITES

  1. Build Fanpage Acecook Viet Nam: https://www.facebook.com/AcecookVietnam.vn/
  2. Build & create content:
  • Design character set
  • Create daily content & suggest communication channel
  • Create minigame on Facebook page
  1. Facebook Ads
  2. Other activities: Collect minigame & send gifts

III. Results

  1. FACEBOOK PAGE

We built Fanpage Acecook then updated information through content post daily and changed cover & avatar on each event. Content management was shown on data below.

2. FACEBOOK ADS

  1. Total likes from Facebook ads: 8,804 likes
  2. Total likes page: 15,600 likes
  3. Total view: 322,657
  4. Total Interactions: 323,147 (like/ share/ comment)
  5. Engagement Rate: 5.6%